ISSN: 2582-810X

Volume 2, Issue 4 - August 2021

Article Title: OTT VIDEO Services and Its Influence on People during COVID – 19 Pandemic
Author(s): : Ms. Sindhura Vemuri, Dr. Jayaseelan R.
Abstract: With the emergence of television in the 1950s, Indians have found a new source of home entertainment. As times progressed and technology developed, every other person in India now has a smartphone in their hands. Mobility and portability of entertainment has become a game-changing factor to introduce Over the Top (OTT) video services. OTT refers to apps or services that deliver audio-visual content over the internet unlike traditional cable television or a dish-at-home connection. OTT offers anytime anywhere content access to people who have subscribed to their services. As far as India is concerned, various OTT platforms are players in the current scenario including Netflix, Amazon Prime Video and Hotstar, etc. In 2021, the world got inflicted with the novel corona virus, which put a pause on the conventional movie watching experience. This study attempts to analyse and understand how the OTT platforms are influencing the people of India during the COVID – 19 pandemic. People now have significant access to at-home entertainment after the imposition of lockdown in the country. Also, their inclination towards new media with adaption to and adoption of new-age media and technologies as part of their daily lives has been acknowledged. The methodology adopted to conduct this research is of a qualitative approach. Semi structured interviews have been conducted and opinions from the interviews have been considered to perform this research. The results of this study will disclose the factors that contribute OTT watching and also the future of OTT post pandemic.
Keywords: COVID-19, Pandemic, OTT Platform, New Media Studies, Mobile Applications
Article Title: A Study on Work – Life Balance among Working Women with Special Reference to Coimbatore City
Author(s): K.Ilavarasi
Abstract: The present study undertakes to investigate the so far unexplored problem of Indian working women to balance their personal & professional life now days. Studies have identified several variables like the size of family, the age of children, the work hours and the level of social support, etc., that influence to balance the personal & professional life.. These days in India the role of women in our society has been tremendously changed. Women can be seen as higher post in education field, CEO, fighter-jet pilots, customer services head, banking, admin heads, HR, company executives and telecom sector, etc. Women are making a tremendous contribution in each sector. Then also, the women are the Centre and foundation of the social and cultural life of the family. In family not only men are considered as bread earner. In today's scenario economical support is given by Indian women to their family member. Although the quantity of waged women is increasing by the time but still there are some barriers that they have to suffer at some point to prove themselves valuable for her profession as well as family. She is solely responsible to balance her responsibilities in her various roles in domestic as well as professional life. This makes the life of working women extremely stressful.
Keywords: Work-life balance, Roles, Responsibilities, Working women
Article Title: Familial Fascism: Treatment of Woman as Other-Sex in Mahesh Dattani’s Tara
Author(s): Dr. K. Sivakumar
Abstract: The first Indian English playwright to be awarded the Sahitya Akademi award is Mahesh Dattani. The Byzantine complexities of the contemporary Indian family are already well known. He deals with countless issues in his plays, such as gender inequality, specifically dealing with the challenges encountered by the woman (other sex), LGBT studies, particularly abortion, feminism, and child mishandling. Dattani questioned Indian society’s uncanny social system. Tara deals with the components of twins that are believed to be the two sides of the same coin. As reverberated by the multi-level set, the play addresses the tension between deceit and genuineness. In this play Tara, Dattani, as quoted by Simone de Beauvoir, attempts to bring about gender-based discrimination and how the male child was granted predilection over the female child in a middle Indian household, which gave the male upper hand. The critical division of two Siamese twins is dealt with by Dattani's Tara. It also deals with the idea that is still practiced by the Gujaratis of female infanticide. The family managed to influence the Siamese twins' mother and their grandparents in favor of the boy child over the girl child. Tara also reflects on class and societal concerns and common beliefs.
Keywords: Gender, Other Sex, Female Infanticide, Discrimination, and Siamese twins
Article Title: A Study on relationship between Long term finance and Working Capital in Manufacturing Sector
Author(s): Martin Leo. L, Dr. M. Jayaprakasam
Abstract: Manufacturing consist of the act of making something (a product) from raw materials and the companies that buy certain product as inputs and processes (transforms) these inputs to a value added final product for sale are categorized as manufacturing companies. The economic strength of a country is measured by the development of manufacturing industries in its regime. Manufacturing sector fuels growth, productivity and employment, and strengthens agriculture and service sectors. The sector runs with long term finance and working capital and the present study is intended to examine the relationship between the two.
Keywords: Manufacturing Sector, Growth, Productivity, Employment, Long Term Finance, Working Capital

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