Volume 2, Issue 3 - July 2021
| Article Title: Effects of Digital Marketing on Customer Satisfaction in Chidambaram | |
| Author(s): Dr. P. Balathandayutham | |
| Abstract: The present research had attempted to explore the effects of digital marketing on the satisfaction of the customers. The study is done among the online purchasers in Chidambaram. The respondents are selected through simple random sampling and the sample size of the study is 100. The questionnaires are used as the data collection tool. The collected data is put into analysis through regression. The findings of the study reveal that the online users were highly satisfied with digital marketing. | |
| Keywords: Digital Marketing, Customer Satisfaction |
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| Article Title: A Study of Training programs Effectiveness for Human Resource Skill Enhancement with Special Reference to Baking Industry | |
| Author(s): Dr Meenakshi Anand | |
| Abstract: This paper investigates the effectiveness of training programs for human resource enhancement in the banking industry. Human resource enhancement is about how they can actualize their fullest potential and creates new possibilities in future. In the present scenario banks are constantly changing their business models, design of their products and services to cope with the enhanced customer expectations. So effectiveness of banks depends directly on how capable its human resources thus, Human resource is the key element for success. The equitable attitude towards training and its application to the actual job depend on employee’s inducement for development. For this study the researcher has chosen IDBI Bank’s employees to find out the effectiveness of training on enhancement of human resource various skills. The result indicates that training aspire human resource response for development because traning programs play significance role to enhance their different skills like knowledge, Interpersonal skills, Communication skills, leadership and customers dealing skills and also to improve their capabilities to produce better result in future. | |
| Keywords: Human Resource, Banks, Training, Skill, Enhancement, effectiveness |
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| Article Title:An Evaluative Study on Payment and Settlement Transaction System in India | |
| Author(s): Dr. K. Karthikeyan, M. Dinesh kumar | |
| Abstract:Now banking sectors are fully focused technology based and to engage on electronic devices, banking websites and mobile apps initiatives banking sectors. The main reason is reducing physical activities in money transactions and other operations. The Government of India through initiative cashless transactions is developing and the growing India economy is utilizing modern banking operations. But the payment settlement system digitalized transaction is entirely very well challenged and creates new opportunities for every person. They are the greatest opportunities and challenges are slowly acceptability. Safety and Security are the most concerning issues to the people. They are to create awareness and educate people followed by new initiatives to realize and utilize the benefits of a progress of banking transactions. This relative study of payment settlement systems is shows that there are levels of significant differences on the transactions of Real Time Gross Settlement (RTGS), Paper Clearing, Retail Electronic Clearing, Debit & Credit Cards, Prepaid Payment Instruments (PPIs), Mobile Banking and Mobile wallets volume and value. Simple percentages have been used to analyze and interpret the data on selected payment settlement systems made in India; during the study period of 2012-13 to 2018-19 (7 years). | |
| Keywords: Real Time Gross Settlement, Paper Clearing, Retail Electronic Clearing, Debit & Credit Cards, Prepaid Payment Instruments, Mobile Banking and Mobile wallets |
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