Volume 2, Issue 2 - June 2021
| Article Title: Dielectric Studies on Polyethylene Oxide Thin Film by Spin Coating Technique | |
| Author(s): S.Rajivgandhi, A. Ravikumar | |
| Abstract: This paper studies the entropy generation in couple stress fluid flow through porous channel with fluid slippage. The solution of the non linear boundary value problem solved analytically by using Homotopy analytical method. Approximate analytical solution for velocity profile, temperature profile, entropy generation and Bejan number are obtained and investigated graphically. Also the effect of thermophysical parameters with respect to entropy generation and irreversibility ratio are analyzed graphically. | |
| Keywords: Entropy, Couple stress, Boundary value problem, Irreversibility ratio, Homotopy analysis method |
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| Article Title: Literature - An Instrument for imparting Management Studies | |
| Author(s): Dr.A.Vadivukarasi | |
| Abstract: Management Studies in the present decade has reached new heights and adapted to new developments and insights generated by research and experiment. Numerous forces are causing a transformation in not only its delivery but also its purpose. Executive education is more directly geared towards leadership and management. In such a scenario, teaching strategies ought to be streamlined to meet the requirements as well as balance the mindset of the students. The use of Literary works of authors and genres will serve as an apt tool to drive home the essential points. They will provide real life situations, the study of which would be helpful for the students to analyze a situation, examine various alternatives and come out with solutions to solve the problems or to achieve organizational goals. This technique would grant them the ability to take an overview of business problem solving and decision-making processes necessary for a successful career in business management and administration. | |
| Keywords: Management studies, Literature, Leadership, Case Studies, Principles |
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| Article Title: An Effective Malware Prediction Using Ensemble Learning Of Big Data Cyber Security | |
| Author(s): Mrs. G.A. Mylavathi, Dr. B.Srinivasan | |
| Abstract: Previously, information safety was focused now and again association planned for seeing and spotting as of late perceived attacks. Due to the interesting thought of multidimensional advanced attacks, these models are no more commendable. Specifically, these attacks use different techniques and procedures to find their way into and out of an affiliation. Standard techniques have shown up at their cut off and in this way new philosophies are required to find a response for arising issues and troubles for tremendous data security. To understand the recent concern, we critically reviewed the composing related to enormous data security and the courses of action proposed by standard specialists. In this paper, a group approach for enormous data cyber security is proposed. To survey our system, the given benchmark data is dealt with to three particular classifiers explicitly to a k-nearest neighbor (KNN), maintain vector machine (SVM), multilayer perceptron (MLP) and the yield of the single classifiers were appeared differently in relation to furnish approach of the three classifiers. The declared results show that the outfit approach for huge data cyber security performs better than the single classifiers. | |
| Keywords: Big data, cyber security, benign, malicious, ensemble approach, Support Vector Machine (SVM), Receiver Operating Characteristic and Features (F) |
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| Article Title: An Analytical Study of Customers’ Loyalty Towards Service quality of new generation Banks in Chennai | |
| Author(s): Dr.A.Sujatha, Dr.C.Chitra | |
| Abstract: Service quality is extensively considered as a very important factor for the bankers to flourish customer relationships. Customers are not only satisfied by the number of products offered but also by the quality of services provided to them. Therefore, the banks must assess and reassess how customers perceive the services, what are the new and emerging customers’ expectations and their needs before providing the services or else the customers may switch over to any other competitor who may offer better services. The bank are able to provide diversified products and good quality services to different kinds of customers, it is also imperative any gabs in service quality because the banking industry is highly competitive. A focus on service excellence can help bank to cut down their costs and increase efficiency of their operations leading to a boost in revenues and increased customer Loyalty. Provision of high quality service will enhance higher customer satisfaction and it leads to customer loyalty. In this study, SERVQUAL is used primarily and it is modified to suit the research requirements. The present study makes a systematic attempt to assess the impact of Service Quality on Customer Loyalty in New Generation Banks in Chennai. Statistical tools like percentage, Mean and Regression Analysis was used for the study. The result shows that Assurance and Empathy dimensions of service quality have more impact on Customer Loyalty. | |
| Keywords: SERVQUAL, Service Quality, Customer Loyalty, Customer Satisfaction, Customer Expectation, New Generation Banks |
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| Article Title: A Study on Employees’ Perception of Special Economic Zones (SEZs) with Special Reference to Tamilnadu | |
| Author(s): Dr. R. Saroja Devi, Dr. SP.Mathiraj | |
| Abstract: A Special Economic Zone (SEZ) is a geographical region that has economic laws that are more liberal than a country's domestic economic laws. SEZ is a trade capacity development tool, with the goal to promote rapid economic growth by using tax and business incentives to attract foreign investment and technology. It has been recognized as an important mechanism for creation of infrastructure, employment generation, promotion of regional development, increase in foreign exchange earnings, improving export competitiveness and transfer of skills and technology. This paper focused on problems on employees. Further, the researcher applied Henry Garret Ranking method, the result on wage rate is first problems for employees followed by Job & Social Security and working hours. | |
| Keywords: SEZs, employees, Infrastructure |
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