ISSN: 2582-7936

Volume 2, Issue 4 - August 2021

Article Title:Evaluation on Influence of Gem and Jewellery Exports on Pre and Post Covid -19 Pandemic in India
Author(s): Dr.P.Chellasamy, N.S. Bala Nimoshini Supraja
Abstract: Gem and Jewellery Industry plays a predominant role in India’s economy by contributing 7.5 percent of the India’s GDP growth. It is consider as one of the sprightly growing industry. It is especially labor oriented and immensely export intensive. Government has authorized 100% FDI on G&J sector under the automatic route where foreign institutional investor or Indian Company do not require any preceding assent from the RBI. Gems and Jewellery have been recording declining drift from the beginning of the financial year 2019-2020.It has imputed to various local as well as global provocations including rise in precious stone viz. polished diamonds, colored gems stones, gold and silver sluggish demand. This has resulted G&J exports to decline by 5.74% in the course of Post COVID 19. Thus the study has undertaken to study the impact assessment of COVID 19 on Gem and Jewellery Export during Pre and Post Pandemic situation. The study focuses on Growth and impact of COVID 19 on Cut & Polished diamonds, Plain Gold and Gold Bars and Coloured Gemstones by using Semi Log Growth Model, Multiple Regression and Paired t test for the period of January 2019 – June 2021. The study concluded that revamping of low cost gold metal loan, balancing of gold prices and gemstones will likely to improve the growth in the forthcoming years. The importunity for the Gem and Jewellery is significantly supported by the positive developments in the sector.
Keywords: Sprightly, sluggish Demand, Polished diamonds, Coloured Gemstones, Global Provocations
Article Title: A Study on Training and Development as a Tool for Enhancing Employee Performance at Pharmaceutical Industry in Tarapur (MIDC)
Author(s): Ms. Neha Varma, Ms. Tomsy Thomas
Abstract: Training and development is one of the most relevant method of filling the gap between employees skill with organisational expectations. Understanding this we conducted a study in a Pharmaceutical Industry of Tarapur (MIDC) with 54 respondents. The research method is descriptive in Nature. Herein we have described the meaning, process, differences of training and development, also few suggestions to make it better. This research concludes that employees would like to attend more and more training, as they believe it helps in enhancing their productivity and moreover, they are looking for improving their leadership skills along with updating their knowledge.
Keywords: Training and development, Pharmaceutical Industry, MIDC, Individual Plan, Training Program
Article Title: A Study on Various Challenges faced by Content Writers
Author(s): Ms. Fatma Mo Siddique Khan, Dr. P. Balamurugan
Abstract: As the transition happening from traditional marketing to digital marketing, it provides new set of jobs which demands new set of skills. One such job profile is Content Writing. Irrespective of media selection, content writers have the crucial role to play like to inform, to persuade readers/ customers. In this backdrop, this article examine various challenges being faced while discharging their assignments. The research is descriptive in nature. Data are collected using well-structured questionnaire from 42 content writers. Researchers conclude that more than challenges related to content writers’ personal capabilities, they face challenges from their client side like – lack of information, lack of clarity in various aspects of business.
Keywords: Content Writers, Challenges to Content Writers
Article Title: User Perception Towards OTT Video Streaming Platforms in Kerala (With Special Reference to Thrissur)
Author(s): Mr. Sujith. T.S, Dr. M. Sumathy
Abstract: Currently numerous OTT video platforms are available for consumers to encourage them. These OTT video platforms are developed to reach customers easily through advanced provisions and technology. With the rapid advancement of technology, OTT services are advancing at a rapid rate. Consumer content choices have shifted as a result of the COVID-19 pandemic. Many consumers have subscribed to OTT video platform services to receive high-quality content in large quantities and without commercials. In this situation, OTT video platforms are a practical choice for consumers. OTT platforms serve as a way for people to spend quality time with their friends and family. Even professionals who work from home have a flexible schedule and can spend time on OTT platforms. There are so many factors are influencing the satisfaction of OTT video platform users. The main purpose of this study is to find out the perception and satisfaction of consumers or users of OTT video platforms with special reference to Kerala, Thrissur district.
Keywords: COVID-19, OTT, perception, Satisfaction, Streaming
Article Title: Impact of Covid-19 on Indian Economy)
Author(s): Dr.P.Ramalakshmi
Abstract: The COVID-19 has impacted nations in an enormous way, especially the nationwide lockdowns which have brought social and economic life to a standstill. The economic impact of the 2020 coronavirus pandemic in India has been largely disruptive. India's growth in the fourth quarter of the fiscal year 2020 went down to 3.1 percent according to the Ministry of Statistics. The Chief Economic Advisor to the Government of India said that this drop is mainly due to the coronavirus pandemic effect on the Indian economy. A world which forever buzzed with activities has fallen silent and all the resources have been diverted to meeting the never-experienced-before crisis. There is a multi-sectoral impact of the virus as the economic activities of nations have slowed down. This COVID-19 pandemic affected the manufacturing and the services sector like hospitality, tours and travels, healthcare, retail, banks, hotels, real estate, education, health, IT, recreation, media and others. The economic stress has started and will grow rapidly.In this regard, RBI is taking necessary steps to meet the crisis situation in the country. It came up with Business Continuity Plan in the emerging situation and is sharing instructions, by devising strategies between the staff member and other customers. With the background of the study, this paper is going to justify the impact of Covid-19 on Indian economy.
Keywords: COVID-19, Impact, Indian economy, Service sector, Economic life, Manufacturing

Analytical Commerce and Economics
Call for Papers

ACE invites researchers, scholars and authors to submit their original and extended research to publish in peer reviewed International Research Journal. Peer Reviewed and Refereed Journal and Indexed by Google Scholar To submit your research work via our Online Submission